Trevor Watts  //  Graphic Designer

High Street Dental Group

//  Logo Concepts

High Street Dental Group is a dentistry that is established right in the heart of Boston. The initial instructions for the design were to portray that they are located in the high-risers of Boston, their main demographic being people who also work in those buildings. They then shifted the focus to highlighting the "HSDG" of their name. The final concept conveys both of these ideas, but in a more subtle way.