The client had only three requirements for this logo: 1. That it represent Utah in some way. 2. That it uses red. 3. That it uses braille. I took the shape of Utah and tilted it diagonally in order to create motion in the design. By splitting the shape across the middle with the text it also creates a horizon line, which brings to mind the mountains that are predominant in Utah's landscape. And with the corner of the Utah shape peaking out the bottom, your mind fills in a sort of "heart" shape as well.